Oops.

According to a report from the Sun, Britain’s Advertising Standards Authority has ordered Tiger beer to remove its ad featuring an Asian transsexual. They charge that the ad is indecent, offensive and ignorant of the evils of human trafficking.

First they tackle Happy Hour, now this.

Tiger claims its beer as the Far East’s “most desirable export” while ranking the ‘ladyboy’ as #3. What comes in second is anybody’s guess.

This is one of those “what were they thinking?” moments that crop up every once in a while among advertisers.