It seems like a good idea at the time.

Some terrible drunken nights end with getting a tattoo. Others start with Tattoo.

Captain Morgan Tattoo is an extra dark rum from Captain Morgan that was made to compete with jagermeister for people looking to drop a shot of dark liquor into an energy drink. This stuff was basically designed to pair with caffeine for inspired, all-night binges.

I can’t argue that it doesn’t taste good. It certainly has more taste than other comparable rums on the market. The blend of spices used in making Tattoo give it a very strong berry character, one reminiscent of a cheap raspberry liqueur. There’s a little bit of extra spice on the finish and it’s not awful to shoot.

But let’s not get ahead of ourselves. This isn’t a quality bottle of booze. The sweetness is sugary and sticky. It’s more like an alcoholic syrup than a well-crafted rum. And the fact that it’s only 70 proof helps take some of the edge off.

So forget shooting it or sipping it. This is best used as a mixer. It makes quite possibly the tastiest rum and coke I’ve ever had. The concoction is almost sickeningly sweet, but tastes like nothing more than a cherry coke. You can down an entire bottle of Tattoo in one night by mixing it with just a two liter of coke. I know that because I did it.

It wasn’t my best idea–the combination of booze, sugar and caffeine kept me up for 36 hours straight–but not my worst, either. After all, that’s what Tattoo was basically designed for: allowing you to make really terrible decisions while drinking, as far as you can tell, cherry coke.

The high sugar content and impurities of Tattoo will make for a monster hangover. Fair warning.

If you’re a fan of Captain Morgan’s spiced rum, definitely give the Tattoo a try. At $17 a bottle, it’s moderately priced (though you shouldn’t view that $17 as an investment. It will all be gone in the morning).