
Where is it? Where? I can't see it! Where?
For the second year in a row, Miller LLC is releasing a limited edition of High Life in camouflage cans, reinforcing the notion that nothing mixes quite like cheap beer and firearms. Too bad that combination doesn’t mix with class.
From beverageworld.com:
“We received a lot of positive feedback from the launch of last year’s limited-edition, blaze-orange High Life cans, so this year’s outdoor-themed packaging is a way to continue that tradition, and include an even broader array of outdoors activities,” said Kevin Oglesby, Miller High Life senior brand manager in a statement.
While the deer-hunting crowd is clearly the target market for the camo cans sold in either 24- or 30-packs, it’s fun to imagine what other “outdoor activities” Miller includes in their “broader array.”
Beer would certainly improve fishing, hiking, camping, rock climbing, beach volleyball, freeze-tag, whitewater rafting, sitting around and getting drunk, wind sprints, cross-country skiing, standing around and getting drunk, water polo, spelunking, chugging until someone pukes, field hockey and orienteering.


2 responses so far ↓
1 Max // Nov 17, 2008 at 12:36 am
You know Busch has been doing this for the last couple of months as well. Soon we won’t ever be able to see the beer that we drink because they will all be camouflaged
2 Friar Tuck // Nov 18, 2008 at 12:18 pm
Not just Busch, Keystone too. It’s an epidemic